Project Scope: Branding | Website Design | Shopify Optimization | Email Marketing
Problem
I first met Christina, the founder of The Farm Momma, at our kids' art classes—both of us balancing the magic of motherhood with our love for creativity and entrepreneurship. Over time, we got to talking about her business: a beautiful, heart-led brand offering handmade soaps and sustainable skincare. But behind the scenes, Christina was feeling stuck. Her Shopify site wasn’t converting the way she needed it to, and she had concerns about how her brand was showing up—online and through her marketing.
She had poured years into creating clean, high-quality products her customers loved, but her website didn’t reflect the same level of quality. She also wanted to improve her email marketing strategy to better connect with her loyal customers and highlight the seasonal releases she works so hard to craft.
Solution
We collaborated to elevate every digital touchpoint of The Farm Momma, making sure her values of quality, sustainability, and handmade care were at the forefront.
Branding:
We designed a rustic-yet-professional brand identity rooted in simplicity and authenticity. The custom black-and-white logo features her beloved rooster perched atop a weathervane—a nod to the farm life that inspires her products. The rectangular format fits seamlessly on her product labels, and the handwritten-style font adds a warm, approachable feel.
Website Design (Shopify):
The e-commerce site was restructured for smoother user flow and easier shopping:
Revamped product categories and intuitive navigation
New homepage layout with rotating seasonal collections
Streamlined visuals and color consistency to match the new brand
Email Marketing:
We rewrote and restructured her email campaigns with elevated copy and storytelling that reflects the unmatched quality of her handmade goods. Christina’s product lines—already loved by her customers—are now supported by polished emails that nurture engagement, increase conversions, and invite her audience into the Farm Momma lifestyle.
Results
Clearer product structure: Over 100 products reorganized for ease of browsing and seasonal sales strategies.
Instant sales boost: Simplified navigation and curated home page features helped customers discover more (and buy more).
Professional email presence: Christina now has a powerful tool to nurture her list with campaigns that reflect her brand voice and drive repeat sales.
Customer love: Site visitors praised the improved layout and “easier to find what I want” experience.
Growth Plan
We built a solid foundation for future business expansion including:
Automated email sequences for product launches and seasonal promotions
Recommendations for loyalty program tools and customer retention apps
Visual templates for gift guides, holiday sales, and newsletter features
📍 Explore the Live Site:
www.thefarmmomma.com
📱 Follow Their Journey:
Instagram: @farm_momma_soaps
A heartfelt thank you to Christina for inviting me into her brand’s next chapter. It’s been an absolute joy to support a fellow mom and visionary entrepreneur whose passion and integrity shine through every product she makes. The Farm Momma isn’t just a brand—it’s a legacy of care, crafted with love from the farm to your hands.
Your next level needs more than a logo. You need a brand, website, and business strategy that work together. Let’s build it all—together. Book Your Strategy Call
Chelsea Klender is the Business Strategist & Creative Director behind RISEmpowerment, where clarity meets creative to help business owners build brands, websites, and strategies that actually grow.
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