Project Scope: Branding | Website Design | SEO | eCommerce Functionality
Problem
After more than 26 years in business, Alaska Laser Wash—a beloved, family- and women-owned car wash brand with six locations in Anchorage—needed a serious digital refresh. While their retro branding featuring a 90s car and iconic car wash arm had strong community recognition, their website lacked modern functionality. They were missing key tools like online gift card sales, a seamless customer interface for their unlimited wash club, and mobile-friendly access—all essentials for today’s on-the-go customers.
Solution
We modernized the brand without losing its nostalgic charm. The car and wash arm stayed—just upgraded with a clean, laser-inspired glow and bolder colors. The website transformation prioritized customer experience and e-commerce, built for conversions and easy access to everything a regular customer needs.
Branding
Updated logo with modern font and a sleeker version of their signature wash arm & 90s-style car.
Refreshed color palette with bold, high-contrast tones to reflect their tech-forward “laser wash” service.
Retained the local favorite retro aesthetic with polished updates.
Website Design
Built a brand-new website from scratch using intuitive navigation and strong mobile optimization.
Prioritized the Unlimited Wash Program with dedicated areas for easy customer login and signup.
Integrated a clean, secure gift card eCommerce system—live and ready for holiday and seasonal promotions.
Content + UX
Highlighted their Anchorage roots, touchless technology benefits, and long-standing reputation in every section.
Designed layout and copy for simplicity and quick decision-making.
Visibility & SEO
Implemented a custom SEO strategy focused on local keywords, including full Google Business linking.
On-site optimization, location tagging, and technical SEO boosts helped dramatically increase their online visibility.
Results
100% Increase in Website Visibility Year-Over-Year
$7,000+ in Online Gift Card Sales in the First 6 Months
#1 Google Search Ranking for “car wash in Anchorage”
Rave reviews from customers and staff on the website’s ease of use, especially on mobile
Growth Plan
With their new brand assets and online tools in place, Alaska Laser Wash is now positioned to:
Expand customer engagement through email marketing and mobile-first strategies
Promote seasonal wash deals and gift card offers online
Seamlessly enroll new users into their unlimited wash program with ease
📍 Explore the Live Site:
www.alaskalaserwash.com
📱 Follow Their Journey:
Instagram: @alaskalaserwash
A huge thank you to the incredible Alaska Laser Wash team for trusting us to preserve the legacy of your brand while upgrading it for the digital age. Your commitment to quality and community is undeniable—and it was an honor to bring your next chapter to life.
You don’t need a fancy website. You need one that converts. Let’s build it with a brand that feels like YOU—and sells like a pro. Explore Branding & Websites
As Creative Director of RISEmpowerment, Chelsea Klender leads business owners through custom branding and website projects that align with their vision and convert with purpose.
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