Project Scope: Branding | Website Redesign | Business Consulting
Problem
I met Elan through a referral from a previous client who knew he was ready to elevate his brand and online presence. After three years of running ET Sports Performance, his business had grown rapidly, expanding its reach across the Hudson Valley region. As a former collegiate and professional baseball player with top-tier sports conditioning credentials, Elan’s impact on youth through collegiate athletes was undeniable. Yet, his brand visuals and outdated website were not keeping pace with his level of success.
Elan needed a brand and web presence that matched his reputation — one that could effectively communicate his expertise, services, and training approach to prospective clients. He was also eager to streamline his business operations to reclaim valuable time as his client base continued to grow.
Solution
We kicked off with a deep-dive branding strategy session, where Elan completed the Ultimate Branding Workbook, a RISEmpowerment signature tool that helps our clients curate their brand vision, voice, and values. Together, we refined his key messaging to speak directly to serious athletes committed to their growth, while also building a visual identity that conveyed elite performance, strength, and credibility.
Key deliverables included:
✔ Brand Voice & Messaging aligned with Elan's coaching style and business goals
✔ A refreshed logo retaining his original color scheme with a bold, energetic twist — featuring a dynamic shield and iconic “ET” slant that signals elite athletic performance
✔ Professional brand photography direction to highlight the intensity and focus of training sessions
✔ A ground-up website rebuild that carries his strong brand presence through every page
For the website, we focused on clarity and easy conversion. Prospective clients now have three clear ways to engage with ET Sports Performance:
Direct Contact — via phone or email
Coaching Application — for athletes ready to commit
Group Drop-In Session — offering a free assessment and athletic evaluation
These pathways ensure Elan meets his audience where they’re at — whether they’re parents exploring training for their child or a driven athlete ready to apply.
On the business consulting side, we implemented laser-focused automations for scheduling and billing, freeing up hours of Elan’s week so he can prioritize what matters most: training his athletes.
Results
Elan now has a stunning, high-impact brand presence that mirrors his real-world reputation. His new logo energizes his visual identity while maintaining the recognition his existing clientele know and trust. His website has transformed into a powerful business tool — guiding visitors with clarity, answering key questions, and motivating immediate action.
We embedded his professional promo video as the hero banner, delivering an immersive, visual experience that instantly showcases the ET Sports Performance atmosphere — driven, focused, and results-oriented.
The site structure is designed for optimal usability, ensuring parents and athletes alike can find exactly what they need, whether it’s detailed program information or the next step to connect with Elan for training.
Growth Plan
As with every RISEmpowerment client, ET Sports Performance’s growth plan extends beyond launch:
Content Marketing: Educational blog posts, email campaigns, and valuable downloadable resources (guides, checklists, routines) to build trust and convert leads.
Automation & Workflows: Further streamlining of onboarding processes to simplify client intake and reduce admin hours.
Lead Generation & Authority Building: Leveraging Elan’s expertise in high-performance training through content strategies that establish his brand as a leader in youth and collegiate athletic development.
This project isn’t just about a new logo or website — it’s about scaling ET Sports Performance into its next evolution.
📍 Explore the Live Site:
www.etsportsperformance.com
📱 Follow ET Sports Performance:
Instagram: @etsportsperformance
Elan, thank you for trusting RISEmpowerment with this pivotal chapter of your business. It’s been a joy working with you, learning about your craft, and witnessing your passion for helping athletes grow — a passion I now experience firsthand through my son’s training sessions. You’ve built something incredible, and it’s been an honor to give it the spotlight it deserves. Here’s to your continued success and the unstoppable growth ahead!
Your next level needs more than a logo. You need a brand, website, and business strategy that work together. Let’s build it all—together. Book Your Strategy Call
Chelsea Klender is the Business Strategist & Creative Director behind RISEmpowerment, where clarity meets creative to help business owners build brands, websites, and strategies that actually grow.
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