Project Scope: Website Design | Marketing Consulting
The Problem
The Great Sacandaga Brewing Co. has been a community gem since its opening in 2020, serving up small-batch brews with deep Sacandaga Lake vibes and a rich sense of camaraderie. Co-owners Jerrianne and Erik Stevens—who I've known since childhood—have built something truly special, blending Erik’s military roots and brewing passion with a welcoming space for families, friends, and lake-lovers alike.
However, their digital presence had not kept pace with their growing success. Their website no longer reflected the full scale of their offerings—craft brews, rich local history, signature events, and a growing community of loyal patrons. It was time to refresh their brand online and tell their story in a way that matched their vibrant, ever-evolving business.
Solution
We kicked off with a branding strategy session, revisiting their vision, voice, and values. Through this, we developed enhanced key messaging that spoke to:
The meticulous craftsmanship of their brews.
The laid-back, lake-life experience of visiting their brewery.
Erik’s mission to educate patrons on brewing and the region’s Scottish heritage.
Their commitment to creating a space where "everyone feels like family."
With fresh, stunning photography from Five Oceans Photography, we designed a fully reimagined website set for a mid-summer launch—perfectly timed for their busiest season.
Key website features included:
What’s on Tap: A real-time beer list showcasing current drafts with tasting notes.
Food & Drink Menu: Easy-to-browse menus accessible via QR codes for guests inside and outdoors.
Events Hub: A central place to check out live music, trivia nights, food truck schedules, and signature brewery events.
Mobile-First Design: Optimized for on-the-go browsing, making it easy for visitors fresh off the lake to see what’s happening at a glance.
Results
The new website is more than just an upgrade—it’s a digital extension of the brewery’s community spirit. Visitors can now explore beers, check out upcoming events, and get a true feel for the "Sacandaga vibe" before even setting foot on-site.
Erik and Jerrianne also walked away with:
A digital growth plan to expand their online presence and beer distribution visibility.
A strategy to launch quarterly “Brew News” email campaigns to engage Mug Club members and local beer enthusiasts.
A roadmap for future social media campaigns designed to amplify their events and deepen engagement within the Sacandaga Lake region.
Growth Plan
As we look ahead, our focus will be on:
Ongoing website content updates to keep the beer list, events, and menus fresh and enticing.
Targeted social media strategies to connect with local partners (restaurants, bars) for expanding their beer distribution.
Launching the Brew News newsletter as a digital anchor for their growing Mug Club and event attendees.
Exploring future e-commerce opportunities for branded merchandise and Mug Club perks.
📍 Explore the Live Site:
www.greatsacandagabrewing.com
📱 Follow Their Journey:
Instagram: @greatsacandagabrewing
Jerrianne and Erik—thank you for trusting me and RISEmpowerment with this exciting next phase of Great Sacandaga Brewing Co. It’s been an honor to help you bring your story, your brews, and your community vision to life online. I’m so proud to be part of this journey with you both. Cheers to the next chapter!
Your next level needs more than a logo. You need a brand, website, and business strategy that work together. Let’s build it all—together. Book Your Strategy Call
Chelsea Klender is the Business Strategist & Creative Director behind RISEmpowerment, where clarity meets creative to help business owners build brands, websites, and strategies that actually grow.
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