Project Scope: Coaching | Branding | Website | Business Materials | Business Launch
Problem
Jasmine—my cousin-in-law and a go-getter I’ve known for over two decades—came to me with a powerful idea and an even stronger purpose. She had noticed a trend: more and more women were undergoing plastic surgery procedures without proper knowledge or preparation for the recovery process. With misinformation spreading online and a clear gap in post-op support, Jasmine saw an opportunity to create a business grounded in care, education, and empowerment. Drawing from her medical and nursing background, she envisioned recovery supply packages that would guide women through a safer and smoother healing journey.
But she was starting from scratch—no logo, no brand, no systems, no website. She needed everything: a compelling visual identity, a business model with workflows, e-commerce setup, and printed materials to present to surgeons and clinics, including a pitch deck, brochures, and business cards.
Solution
We built BodyGoals Recovery Supplies from the ground up. Through a series of coaching sessions, we refined Jasmine’s business concept, clarified her audience, and mapped out the customer journey. From there, we created an energetic, empowering brand identity: vibrant yellows and oranges grounded in a sleek black background, symbolizing both confidence and vitality.
We designed her logo and visual assets, developed a comprehensive e-commerce website, and coached her through product sourcing, pricing, packaging, and inventory. I also crafted strategic product descriptions and marketing copy to elevate her brand voice and create an informative, trust-building shopping experience.
To support her business growth, I created custom business materials including a branded pitch deck for meetings with surgeons, professional brochures, and eye-catching business cards for in-office distribution.
Results
Jasmine launched BodyGoals with confidence, backed by a clear brand, professional tools, and a streamlined e-commerce system. She immediately began pitching to surgeons and filling her client list with women seeking guidance and recovery support. We even outlined blog content ideas to help establish her authority in the space and provide valuable, medically-informed recovery tips for her clients.
Her passion, paired with a polished brand and business strategy, positioned her as a trusted figure in a growing niche.
Growth Plan
Next up: BodyGoals Recovery Supplies is preparing to launch a blog platform focused on educational content and procedure-specific recovery advice, further supporting clients and building organic traffic. Jasmine will also be leaning into a testimonial-driven social media strategy to spotlight real recovery journeys and build trust with her audience through shared experiences.
Thank you, Jasmine, for the opportunity to build something so purpose-driven with you. Watching your heart for healing turn into a thriving business has been incredible!
Your next level needs more than a logo. You need a brand, website, and business strategy that work together. Let’s build it all—together. Book Your Strategy Call
Chelsea Klender is the Business Strategist & Creative Director behind RISEmpowerment, where clarity meets creative to help business owners build brands, websites, and strategies that actually grow.
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